Tell me the facts and I’ll learn. Tell me the truthEd Sabol.
and I’ll believe. But tell me a story and it will live in my heart forever.
At the end of the day, design is all about storytelling.
We all have stories to tell. Stories to make one laugh, cry, burst out in anger, to be inspired by—our stories define who we are.
We all pick different languages and different media to tell our stories. Mine eventually became design.
But what is design exactly? More than some catchy colours, fancy fonts and powerful pictures, that I can assure you. In fact, design has nothing to do with these things; they are the media of design, not design itself. Much more abstract yet simple, design can be used almost interchangeable with another term: language.
Design is language.
Just like we are obliged to in all successful interactions with other people, a designer has to adapt to its addressees: A designer hast to pick the right words—the right media—to tell a captivating and functioning story. A designer communicates through media.
The moment I became aware of that, I finally understood, what it is that I do. I am not just a photographer or a media designer, not a simple copywriter or a practical minded marketeer; I connect a person’s idea, a person’s story, with the right media tool. I am a medial storyteller—and I f***ing love it.
Thus my question to you is: When shall we begin?
David Goffin | davided.media
the tenet of my life
Ever to excel.Homer.
I first came into contact with this quote when I was just 11 years old. It was written right next to the entrance of the grammar school I went to. While I never liked how the quote continued—something about always beating everyone else—I always found this first part inspiring on a personal level.
Ever to excel beyond your own limits.
This has become the fundamental tenet of my work, both for my own brand and my clients. No matter what project I’m working on, it should either be one I am pouring all my creativity, passion and energy into, or one I am not pursuing at all.